Hager Executive Search
Description
Our client a leading nonprofit company dedicated to increasing their impact. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to join their executive team and drive their marketing strategy to new heights.
Job Summary
The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our client’s marketing and advertising initiatives. Reporting directly to the CEO, the CMO’s primary responsibility is to generate revenue by increasing revenue through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.
Key Responsibilities
- Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to achieve corporate objectives for products and services.
- Brand Management: Enhance brand positioning and market presence to ensure a consistent and compelling brand message.
- Digital Marketing: Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Market Research: Conduct market research to identify opportunities and understand customer needs and preferences.
- Team Leadership: Manage and mentor the marketing team, fostering a culture of creativity and excellence.
- Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Collaboration: Work closely with other executives to align marketing strategies with overall business goals.
- Performance Analysis: Monitor and analyze marketing performance metrics to optimize strategies and drive continuous improvement.
Qualifications
- Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
- Experience: Proven experience as a CMO or in a similar senior marketing role.
- Skills:
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- In-depth knowledge of market research and data analysis methods.
- Proficiency in digital marketing tools and techniques.
- Creative and strategic thinking with a results-oriented mindset.
Why Join Us?
- Innovative Environment: Be part of a forward-thinking company that values innovation and creativity.
- Career Growth: Opportunities for professional development and career advancement.
- Mission, Values, Purpose: Align with the leadership team on mission, values, and purpose to make the most impact.