Hager Executive Search
Description
Position Overview:
We are seeking a dynamic and visionary Senior Vice President (SVP) of Marketing to join our client's executive team. The successful candidate will be a strategic thinker and an innovative leader, responsible for driving the marketing strategy, brand positioning, and business growth. This executive role requires a savvy professional with a proven track record in leading high-performing marketing teams and delivering measurable results.
Key Responsibilities:
- Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the client company's overall business objectives.
- Brand Management: Oversee the development and execution of brand strategies to enhance market presence and drive brand loyalty.
- Market Analysis: Conduct in-depth market research and analysis to identify trends, opportunities, and competitive positioning.
- Team Leadership: Lead, mentor, and inspire a diverse marketing team, fostering a culture of innovation and collaboration.
- Integrated Campaigns: Design and execute integrated marketing campaigns that effectively communicate the brand message across all channels.
- Executive Collaboration: Collaborate closely with other executive leaders to ensure cohesive and aligned business strategies.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize performance.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 15+ years of progressive marketing experience, with at least 5 years in an executive leadership role.
- Proven success in developing and implementing high-impact marketing strategies.
- Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Experience in managing large budgets and demonstrating ROI on marketing investments.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.