http://adage.com/article/digital/agencies-defend-turf-ad-tech-moves-clients/244706/ An interesting article on the symbiotic rivalry between ad agencies and ad tech. It seems that the takeaway is that client/brand really needs both in varying degrees. Key insight from Quentin George “The application of data and understanding audiences is where real value is.” Absolutely. To which I might add, the understanding of data […]
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Publicis Omnicom merge – Is bigger really better?
Publicis Omnicom Group: All the Facts You Need to Know The Advertising world has been abuzz over the merger of Publicis and Omnicom, creating the largest advertising agency in the world. Christened Publicis Omnicom (eschewing the catchier Compuglobalhypermeganet moniker) the new company would account for over $22 Billion in ad revenue and bring together agencies like […]
“Corporate directors identified talent management as their single greatest strategic challenge”
This is a very interesting blog post on Harvard Business Review on the survey results of 1000 Board Members on the success (or rather the lack of success) of talent management. bit.ly/142U4oF “ Corporate directors identified talent management as their single greatest strategic challenge.” They define the nine dimensions of talent management as attracting top […]
The 10 Strengths of the Advertising and Marketing Agency of the Future
Good article, you can read more here http://bit.ly/4ewAC0 Summary of the 10 Strengths Advertising Agencies should have going forward according to a survey conducted by Sapient of more than 200 CMOs and Senior Marketers that are responsible for the digital spend. Greater knowledge of the digital space More use of “pull interactions” Leverage virtual communities […]
5 signs the CMO is becoming more powerful
5 signs the CMO is becoming more powerful – Read more athttp://bit.ly/10PCFjq Great article about the increased importance of the CMO. Key Points: The CMO’s tenure increased from 23.2 months in 2006 to 43 months currently The growing role of technology in the marketing department which has lead to the newly created role of chief […]
Executive Hiring Best Practices: Scarcity vs. Abundance Models
When hiring for top talent, your focus should start with setting a strong strategy and then tactically executing that strategy. Very often companies employ the exact opposite methodology. The strategic decision has to be centered on whether to employ a Scarcity Model or and Abundance Model before the hiring process begins. An abundance model is […]