CMO.com has come out with what they believe to be the 5 biggest Marketing Trends for 2019. While there’s nothing earth shattering in terms of new ideas, they share some slight shifts in the marketing trends that we’ve seen over the last few years. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience The […]
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3 Things Your Competitors Can Teach You About Your Employer Brand
Employer brand is the reputation your company has with the targeted talent community that your company needs/wants to draw from. If you are losing candidates to your competitors, and getting frustrated that you are not the employer of choice with your targeted talent community, there are things you can do to change that. Let’s start […]
The True Cost of a Bad Hire
It’s understandable that some companies, given limited resources, are unable to engage outside sources for their talent acquisition needs. Some companies have successful in-house teams that are capable of finding and engaging top talent. But the truth is that most do not. On the surface the “upfront” cost of hiring an executive search firm can […]
Bridging the Digital Talent Gap
Perhaps you’ve seen it. The recent report from the Online Marketing Institute discussing the Digital Talent Gap. The demand for talent with a deep understanding of Digital Marketing has grown exponentially but the talent pool has not. Companies from the top advertising agencies to the Fortune 500 are feeling the pinch and as digital technology […]
Adland’s Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
http://adage.com/article/digital/agencies-defend-turf-ad-tech-moves-clients/244706/ An interesting article on the symbiotic rivalry between ad agencies and ad tech. It seems that the takeaway is that client/brand really needs both in varying degrees. Key insight from Quentin George “The application of data and understanding audiences is where real value is.” Absolutely. To which I might add, the understanding of data […]
Publicis Omnicom merge – Is bigger really better?
Publicis Omnicom Group: All the Facts You Need to Know The Advertising world has been abuzz over the merger of Publicis and Omnicom, creating the largest advertising agency in the world. Christened Publicis Omnicom (eschewing the catchier Compuglobalhypermeganet moniker) the new company would account for over $22 Billion in ad revenue and bring together agencies like […]