Good article,  you can read more here  http://bit.ly/4ewAC0 Summary of the 10 Strengths Advertising Agencies should have going forward according to a survey conducted by Sapient of more than 200 CMOs and Senior Marketers that are responsible for the digital spend. Greater knowledge of the digital space More use of “pull interactions” Leverage virtual communities […]

When hiring for top talent, your focus should start with setting a strong strategy and then tactically executing that strategy.  Very often companies employ the exact opposite methodology.  The strategic decision has to be centered on whether to employ a Scarcity Model or and Abundance Model before the hiring process begins. An abundance model is […]