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Summary of the 10 Strengths Advertising Agencies should have going forward according to a survey conducted by Sapient of more than 200 CMOs and Senior Marketers that are responsible for the digital spend.
- Greater knowledge of the digital space
- More use of “pull interactions”
- Leverage virtual communities
- Agency executives using the technology they are recommending
- Chief Digital Officers make agencies more appealing
- Web 2.0 and social media savvy
- Agencies that understand consumer behavior
- Demonstrate strategic thinking
- Branding and creative capabilities
- Ability to measure success
How can Hager Executive Search help? We understand the acuity gap between where some agencies are now and what clients are looking for. Talented executives can keep clients from leaving to go to agencies that do have these strengths. How strong is your talent bench?