With the economy starting to come back full force, many companies are looking for top level marketers to assist them with continued growth. There are traditional requirements that any CMO or Executive Level Marketer must bring to the table – how to create, brand, segment, and launch products, a great grasp of social media outreach campaigns – in addition to established marketing strategies.
But the key is turning all this strategy into revenue results through solid implementation and action. The demand is very high for CMO’s who can contribute to the company in a relevant way with demonstrable financial results. And with brand influence now being a measurable result, it’s no longer about ‘awareness’, it’s now about ‘impact’.
A top tier CMO must have the ability to monetize the marketing strategy and move the revenue needle. CMO’s must bring a plan that can contribute directly to top line revenue improvement and be willing to be held accountable, able to answer the CEO or Chairman on the amount of revenue growth for which they are responsible.
Turning great strategy into significant revenue results and having a great track record of achievements, while essential, is not the only characteristic of a top tier CMO. The ability to course correct and learn from failure are also key differentiators. Knowing not only what worked but what did not is a crucial component for the ongoing success of any company’s marketing plan. And the best CMO’s are able to show how they turned missteps into success.
A Top tier Marketer will be able to demonstrably increase revenue, learn from mistakes and show a strong ability to influence decision-makers to take a new direction. And in so doing, turn that direction into dollars.