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5 signs the CMO is becoming more powerful

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5 signs the CMO is becoming more powerful – Read more athttp://bit.ly/10PCFjq

Great article about the increased importance of the CMO.  Key Points:

  1. The CMO’s tenure increased from 23.2 months in 2006 to 43 months currently
  2. The growing role of technology in the marketing department  which has lead to the newly created role of chief marketing technologist (CMT) and/ or “digital natives”
  3. Great CMOs are connecting social media to demand creation.
  4. Big Data: CMOs are tasked with applying predictive analytics to better understand buyer behavior and improve conversion rates.
  5. Marketing measurement is here: marketing is able to prove measurable impact.

How does this affect marketing hiring?  The roles are more technical and analytical going forward.

 
 

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