5 signs the CMO is becoming more powerful – Read more athttp://bit.ly/10PCFjq
Great article about the increased importance of the CMO. Key Points:
- The CMO’s tenure increased from 23.2 months in 2006 to 43 months currently
- The growing role of technology in the marketing department which has lead to the newly created role of chief marketing technologist (CMT) and/ or “digital natives”
- Great CMOs are connecting social media to demand creation.
- Big Data: CMOs are tasked with applying predictive analytics to better understand buyer behavior and improve conversion rates.
- Marketing measurement is here: marketing is able to prove measurable impact.
How does this affect marketing hiring? The roles are more technical and analytical going forward.